A poster on the corner of the street you are watching. A camera is embedded in the fence and a computer analyzes the people who pass through it. It is said that the advertiser how many people walked in front of the screen, turned to face the ads and for how long it is expected there. She says her gender with an accuracy of 85% so that men and women each see different ads.

Plans are already underway to detect different ages and even family groups. This announcement intuitive digital there, courtesy of Quividi, a French company marketing technology.

In the future, the ads themselves have been designed to obtain information about their audience, with data drawn immediately to fuel message personalization. Consumer data is a valuable commodity that will influence the companies and their initiatives, even more than the present.

It’s already happening on the web. Internet services and media companies like Yahoo, AOL and Google are fast effective understanding that the contextualization of the ad Messages requires the continuous accumulation and use of individual data.
Advertising in the future, just ahead of marketing have always advocated: first, ultra-targeted campaigns using personalized messages that are very important to the interests of the audience. Secondly, the implementation of initiatives that builds and spread of viral recommendations Buzz and natural networking among users and / or a broad general market.

The only difference is the improvement of both strategies using new technologies that improve the visibility, portability and the impact of the messages. Ideally, the advertising campaigns should be favorable to anticipate disruptions to the needs of consumers to be extremely relevant. This is the end result of an architecture that reflects / analyzes consumer behavior through the timeline fabric of the individual data nodals.

The success of viral video online suggested that a new paradigm of advertising is here. And that inevitably means user-generated media. Companies must understand that their brands and messages may be in the form of successes for the participation of its audience. A campaign that will create avenues for consumer participation. Absolute control is no longer unnecessary.

Reverse engineer and the future we will see that companies / employers should start now to keep abreast of developments in new technologies and social channels that will help them understand their audience. Consumers will always be attracted primarily to messages that are very important and interactive intriguing. Learn how to give them that.

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